Four Connected Car Challenges Facing the Auto Industry

The future of the automotive world is currently focused around connected vehicles. A connected vehicle is equipped with access to the internet. This allows the vehicle to share access to the internet with other devices and other technologically-based devices outside of the vehicle, such as traffic signals or weather satellites. As is common with leading edge technologies, connected vehicles are causing new, unforeseen challenges within the industry.


Here are 4 of the greatest challenges facing the automotive industry in the era of connected cars.

  1. Big data storage

As the complexity of connected cars grows, especially when it comes to autonomous vehicles, the amount of data required is mind-blowing. For example, BMW has stated that a single vehicle on their autonomous platform generates 16-40 terabytes of information per day! Auto engineers need to figure out how much of the data generated is essential, what data requires storage on board the vehicle, and how much can be off loaded to cloud storage systems.

  1. 5G data systems

The demand for data systems will continue to expand with the advent of connected vehicles. One possible solution to this exploding demand is to transition to 5th generation (5G) wireless networking architecture built on the 802.11ac IEE wireless networking standard, which is expected to increase data communication speeds by up to three times the current 4G architecture. While 5G technology may be the answer, it will increase the cost, which goes against current automotive goals of keeping costs down. The industry as a whole will need to address this issue as the data requirements for connected cars continues to escalate.

  1. Cyber security concerns

A connected car is made up of multiple components – hardware, software, mobile apps, wi-fi and Bluetooth connectivity and the cloud. Each one of these components represents a potential attack vulnerability. The following technologies each constitute a cyber security risk that automotive manufacturers and others in the auto industry must address as they design, develop and deploy connected car features and services:

  • Driver assistance
  • Vehicle-to-vehicle (V2V)
  • Vehicle-to-infrastructure (V2I)
  • Vehicle-to-pedestrian (V2P)
  • Vehicle-to-device (V2D)
  • Vehicle-to-grid (V2G)
  • Autonomous vehicle technologies.
  1. Recruiting top talent

Addressing the challenges above requires top notch technical talent, causing in the auto industry to recruit in non-traditional ways. They are looking for technologically-savvy engineers that can help develop new lines of business, such as:

  • Smart city platforms
  • Bike sharing
  • Vehicle subscriptions
  • Autonomous last mile delivery systems

As new business models present themselves continually, automotive companies are scrambling to take advantage of these opportunities. However, these opportunities will only be successful if data quality and security are tackled head-on. These challenges go to the heart of how auto manufacturers conceive their product. As the industry adjusts its mindset to address security first, engineers will shape the way people interact with their vehicles in the future.

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